This article demonstrates that the cultural layer of
public opinion on environment is based, basically in theology
and in political philosophy. However, postmodernist
culture has engendered an environmentalist paradigm
with new properties inspired by biocentrism (conservation,
contamination, extinction) in consumption (recycling,
reforestation), a perspective of relativism and a hermeneutic
view of mass media´s information. The aim of this essay
is to evaluate whether public opinion processes may vary
from the norm when new social discourses are studied.
From the new findings we have assumed that, currently,
public discourse on the environment is easily assimilable
through its proximity to other ideological discourses.
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