Javnost - The Public, Vol. 29 - 2022, No. 3
Between Europeanism and Nativism: Exploring a Cleavage Model of European Public Sphere in Social Media
The European Union’s common public sphere project dates back to the 1960s and relies on Europeanisation through the gradual eradication of communication boundaries between its member countries. However, it is evident by now that Europeanisation of national public spheres is hard to achieve by increasing overlaps between national public spheres, synchronisation of news reporting across national boundaries, or diffusion of Europeanist norms into national politics. The European Union’s common public sphere project may hence be in danger. This calls for explorations of other imaginable models of the public sphere for Europe. Are there traces of other modes of transnational public sphere emerging in Europe? In this article, we explore a models of the transnational public sphere which is based on an alternative concept of Europeanisation derived from the cleavage theory. By drawing on social media data and employing tools of social network analysis, we demonstrate the empirical possibility of a cleavage model of the European public sphere.
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Representing European Civil Society: A Decentred and Political Approach
From the Maastricht treaty to the economic crisis in 2008, the practitioners were inclined to associate European Civil Society (ECS) with the EU supported- large NGOs located in Brussels. The EU institutions, particularly the European Commission, aimed to involve the citizens' interests, demands, and concerns through the organised actors of civil society when the EU was deemed to suffer from a democratic deficit and political legitimacy. This practice of mobilizing the organised actor of civil society within the scope of participatory governance would allay these concerns. Nonetheless, since the economic crisis in 2008, the EU institutions' focus on Brussels-based NGOs has become less prominent. On the one hand, the launching of the European Citizens Initiative opened new venues for the EU to contact citizens directly. On the other hand, in addition to the economic crisis in 2008, other pressing issues, including the rise of the populist right, Brexit, and migration, had a tectonic effect on ECS. Such effects are yet to be analyzed, and this article offers a conceptual/interpretive analysis of this change. This new perspective decentres ECS and reconsiders how citizens' interests can be linked to the European governance and what it means to represent the EU's social constituency.
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Habitual Generation of Filter Bubbles: Why is Algorithmic Personalisation Problematic for the Democratic Public Sphere?
In the last decade, digital filter bubbles have become widely discussed phenomena in different fields within the broader discipline of media and communication studies. This paper focuses on the question of why they are problematic for the functioning of the public sphere. This paper argues that algorithmic personalisation can lead to the fragmentation, polarisation, and radicalisation of the public sphere because of the complex relationship between human agency and technology that mutually encourage one another through habitual adaptation. Through the concept of habit, such theoretical grounding enables a critique of existing empirical research regarding the filter bubble effect, with the argument that the main problem is not information isolation or the reduced accessibility/visibility of selected content, but the habitual adaptation of content to individual users, which can explain why users stick to certain content. The article concludes with the finding that the problem of algorithmic personalisation should be studied as a broader historic phenomenon indicative of the decline of the public sphere, which is itself caused by the conflict between public and commercial interests.
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Serious Grappling with Satire: Rhetorical Genre Affordances and Invitations to Participation in Public Controversy
Rhetorical genres play a structuring role in public discourse by framing issues and influencing argumentation norms. In public controversy, struggles for dominance between genre frameworks can accompany substantive argumentation. This article presents a case study of the interconnected controversies about the Swedish school application system and public service legitimacy following a news satire programme Svenska Nyheter episode. It introduced a web tool simplifying applications, circumventing what was argued to be segregating effects of a fragmented first-come-first-serve system. The satiric framing invited carnivalesque civic engagement, while the private school sector’s response promoted a forensic debate on the programme’s legitimacy, with its own invitational pull. While these competing genres dominated different institutional media arenas, they significantly blended in online civic participation. Satirising techniques were appropriated to create agency in the “serious” forensic discourse and vice versa, indicating that boundaries of carnivalesque and serious modes are not as maintained by engaged citizens as by institutional actors.
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When Social Media Influencers Go Political: An Exploratory Analysis on the Emergence of Political Topics Among Finnish Influencers
Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers’ purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important political events such as elections. This political aspect of social media influencing has not received much scholarly interest thus far. In one of the first exploratory studies on the topic, we surveyed over one hundred Finnish influencers and investigated the degree to which they engaged with political topics. Our results show that political topics are commonly brought up among Finnish influencers. However, many influencers also deliberately avoid addressing them because they fear what comments and conversations these topics could generate and that they could personally be targeted by aggressive internet commentators. Nevertheless, based on our findings, we argue that the digital spaces maintained by influencers can constitute a new kind of third space where the emergence of political topics can have a greater impact on the political behaviour of influencers’ followers.
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The Public Will End up Paying: The Public Interest Standard in Israeli Commercial Broadcasting Law
This study critiques and analyses the meaning and design of the term “public interest” as it has been constructed in commercial television policy in Israel. Its main thesis is that the term serves Israeli policymakers to achieve economic goals. This endpoint marks the transition the public interest consideration has undergone from its initial identification with national and state goals to its subordination to economic interests, in a particular competition. The combination of the neoliberal ideology that has taken over Israeli policymaking since the 1980s, with the prominence of large corporations in the policymaking process, has contributed largely to this outcome.
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