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Javnost - The Public, Vol. 20 - 2013, No. 1

On the Role of Technology in Political Communication Research

, pages: 55-70

This article reviews multi-disciplinary body of research to develop a model of how technology impacts communication processes at various stages. The model, which includes psychological and technological factors, is argued to represent a more useful framework for political communication- effects theory building than frameworks offered by either social constructivist or technological determinism perspectives. The article also argues for a greater inclusion of technology into existing political communication theorising. Several future research directions further developing this argument are described.

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